Pricing
Pay per Location.
Earn back through ads.
A small subscription gets you on screen. When you sell ads on your Boards, NowBoard takes a tier-based commission — 13% on Pro, about a third of what enterprise platforms charge.
Subscription
Pay per Location, not per screen. Multiple TVs in one spot count as one Location.
Ad commission
When you run ads, we take a share. Lower tier = lower rate. Pro is 13% — the headline claim.
No lock-in
Free plan available. No setup fees. No contracts. Cancel any time.
Annual: 12 months for the price of 10 — pay upfront, save ~17% across all paid tiers.
Free
Free
Try before you buy
Forever free • 1 Location
30% ad commission- 1 Location
- Up to 3 Boards
- All standard Board Templates
- Org / Site / Location hierarchy
- Owner role
- Light & dark theme
- Content scheduling
- 100 MB media storage
- Basic analytics
- NowBoard branding shown
- Community support
Starter
Starter
Multi-site SMB · simple signage · no ads
per Location / month
20% ad commission- Unlimited Locations
- Unlimited Boards
- All standard Board Templates
- Owner + Admin roles
- Zone presets
- Content scheduling
- 1 GB media storage
- 2 data sources · 15-min poll
- 1 calendar sync · 1 RSS feed
- Brand colours · remove NowBoard branding
- Standard analytics
- Email support
Professional
Professional
Advertising + advanced features
per Location / month
13% ad commission- Everything in Starter, plus:
- + Area / Zone hierarchy
- All roles
- Pro Board Templates included
- Custom Board Builder
- Emergency alerts
- 5 GB media storage
- 10 data sources · 1-min poll
- 5 calendar syncs · 5 RSS feeds
- 10 webhooks · API access
- Multi-language / locale
- AI text features (unmetered)
- AI image features (50/mo included)
- Advanced analytics · 99.9% SLA
- Priority email support
Enterprise
Enterprise
Hand-held service · large estates
per Location / month · volume discounts available
8% ad commission- Everything in Professional, plus:
- + Division / Region hierarchy
- Full RBAC + SSO
- Board inheritance
- Custom media storage
- Unlimited data sources · 10s poll
- Unlimited calendars / RSS / webhooks
- AI image features (200/mo included)
- Custom analytics · 99.99% SLA
- Dedicated account manager
- Custom onboarding & training
- Invoice billing & purchase orders
Free
Free
Try before you buy
Forever free • 1 Location
30% ad commission- 1 Location
- Up to 3 Boards
- All standard Board Templates
- Org / Site / Location hierarchy
- Owner role
- Light & dark theme
- Content scheduling
- 100 MB media storage
- Basic analytics
- NowBoard branding shown
- Community support
Starter
Starter
Multi-site SMB · simple signage · no ads
per Location / month, billed annually (~17% off)
20% ad commission- Unlimited Locations
- Unlimited Boards
- All standard Board Templates
- Owner + Admin roles
- Zone presets
- Content scheduling
- 1 GB media storage
- 2 data sources · 15-min poll
- 1 calendar sync · 1 RSS feed
- Brand colours · remove NowBoard branding
- Standard analytics
- Email support
Professional
Professional
Advertising + advanced features
per Location / month, billed annually (~17% off)
13% ad commission- Everything in Starter, plus:
- + Area / Zone hierarchy
- All roles
- Pro Board Templates included
- Custom Board Builder
- Emergency alerts
- 5 GB media storage
- 10 data sources · 1-min poll
- 5 calendar syncs · 5 RSS feeds
- 10 webhooks · API access
- Multi-language / locale
- AI text features (unmetered)
- AI image features (50/mo included)
- Advanced analytics · 99.9% SLA
- Priority email support
Enterprise
Enterprise
Hand-held service · large estates
per Location / month, billed annually (~17% off)
8% ad commission- Everything in Professional, plus:
- + Division / Region hierarchy
- Full RBAC + SSO
- Board inheritance
- Custom media storage
- Unlimited data sources · 10s poll
- Unlimited calendars / RSS / webhooks
- AI image features (200/mo included)
- Custom analytics · 99.99% SLA
- Dedicated account manager
- Custom onboarding & training
- Invoice billing & purchase orders
Subscription + Commission
Pay per Location. Earn back through ads.
A small monthly subscription gets you on screen. When you sell ads, NowBoard takes a tier-based share — not a flat enterprise rate.
The headline number
13% commission on Professional — about a third of what enterprise platforms charge.
NowBoard Pro vs the enterprise SSPs
The big DOOH platforms — Broadsign, Vistar, Hivestack — typically take 30–40% of ad revenue. Even Adomni (the SMB-friendly option) sits at 20–25%. NowBoard Pro is 13%.
NowBoard
Pro tier
13%commissionBroadsign
Enterprise SSP
30–40%commissionVistar Media
Enterprise SSP
30%commissionHivestack
Enterprise SSP
30–40%commissionAdomni
SMB DOOH
20–25%commissionWhere we are — and where we're going
NowBoard is rolling out advertising in five phases. You're getting the same commission rate today that resellers and marketplace buyers will pay later.
Direct sales tools
Subscriptions + ad sales for direct customers
2026Reseller bundles + directory
Whitelabel reseller programme + partner directory
2026Self-serve marketplace
Buyers find inventory and book ads themselves
2027Programmatic SSP
Open RTB / OpenDirect with DSP integrations
2027+One-off Day & Event Passes
For finite, fixed-duration displays — trade shows, festivals, conferences. No subscription. Pay once, use it, done. Higher commission rates reflect higher event ad CPMs.
One-off
Day Pass
Single-day pop-ups, hobby/community events
£5
per Location · 1 day
30% ad commission Buy a Day PassOne-off
Event Pass — 3 days
Trade shows, conferences
£12
per Location · up to 3 days
25% ad commission Buy Event PassOne-off
Event Pass — 7 days
Festivals, week-long expos
£20
per Location · up to 7 days
22% ad commission Buy Event Pass| Pass | Price | Duration | Ad commission | Best for |
|---|---|---|---|---|
| Day Pass | £5 | 1 day | 30% | Single-day pop-ups, hobby/community events |
| Event Pass — 3 days | £12 | up to 3 days | 25% | Trade shows, conferences |
| Event Pass — 7 days | £20 | up to 7 days | 22% | Festivals, week-long expos |
Why higher commission on events? Event ad CPMs are 6–10× higher than SMB DOOH (captive audience, scarcity, concentrated time). Industry comparison: trade-show signage providers and conference AV vendors typically take 30–50%. We sit well below that.
Start free. Add ads when you're ready.
No credit card. No setup call. Live on screen in five minutes — and the commission rates above are the ones you'll actually pay, in plain sight.
No credit card. No spam, ever.